Privacy Policy
Welcome to The Alternative.
Your privacy is important to us, and we are committed to safeguarding the personal information you share with us. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, book our services, or interact with us online.
1. Information We Collect
To provide and improve our services, we collect certain information about you:
Personal Information
When you engage with The Alternative, we may collect personal information such as:
Name
Contact information: Including your email address, phone number, and postal address
Payment information: Such as credit/debit card details when you book services
Health information: Details you provide during consultations, such as wellbeing goals, preferences, or relevant health information to personalise services
Non-Personal Information
We may also collect non-personal information regarding your interaction with our website, such as:
IP address, device type, and browser information
Usage data, including pages visited and time spent on the site
Cookies and similar tracking technologies to enhance your browsing experience
2. How We Use Your Information
The Alternative uses the information collected for the following purposes:
- To manage bookings and deliver wellbeing services to you
- To personalise your experience and offer recommendations tailored to your needs
- To process payments and send booking confirmations or reminders
- To communicate updates, promotions, or events (if you have opted in to receive such communications)
- To enhance our website, improve services, and deliver customer support
3. Sharing Your Information
We will not sell your personal information. We may share your data in the following cases:
- With trusted service providers: For payment processing, email delivery, and other services, always under strict confidentiality agreements and data protection requirements.
- To comply with legal obligations: If required by law, or to protect our rights, property, or safety, we may disclose information as necessary.
4. Cookies and Tracking Technologies
We use cookies and similar technologies on our website to enhance your experience, such as:
- Essential Cookies: Necessary for basic website functionality.
- Analytics Cookies: Used to analyse website traffic and usage patterns, allowing us to improve the site’s performance and user experience.
You may manage your cookie preferences through your browser settings; however, please note that disabling cookies may affect website functionality.
5. Data Security
We take appropriate security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our website and payment processes use encryption and secure protocols to safeguard data transmission.
6. Your Rights
Under UK data protection law, you have the right to:
- Access your data: Request a copy of the information we hold about you.
- Rectify your data: Correct any inaccuracies in your personal information.
- Delete your data: Request that we delete your data, subject to certain exceptions.
- Restrict processing: Request limitations on how we process your information.
- Withdraw consent: If we process your data based on consent, you can withdraw this consent at any time.
To exercise any of these rights, please contact us using the details provided below.
7. Data Retention
We will retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, comply with legal obligations, or resolve disputes. After this period, we will securely delete or anonymise your data.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
9. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:
The Alternative
info@thealternativemcr.com
07359522192
124 Northenden Road, Sale, Cheshire, M33 3HD